Developing a comprehensive connected system to assist people in breaking the habit of nicotine addiction and eradicate the use of vaping in our schools

Low or No Cost Solutions

Effective and attainable for all

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Targeted Messages

Deliver proven messaging in a new way to kids

Woman sitting and smilling with hand on her face

Building a Public Health Program

The majority of nicotine users are exposed to smoking or vaping under the age of eighteen (18). It is easier than ever to become a habitual user of nicotine; cigarettes, e-cigarettes, and vaping have dire consequences that are often downplayed. Laws against smoking and vaping often fail to be effective at limiting the exposure and ultimately the uptake of nicotine habits.

A hand rejecting a vaping device
“ Adolescent years are times of important brain development. Brain development begins during the growth of the fetus in the womb and continues through childhood and to about age 25. Nicotine exposure during adolescence and young adulthood can cause addiction and harm the developing brain. “

The UP4Air program recognizes the difficulties in reaching kids at an age when we know they have little understanding of future consequences. VaporLies is a sustainable, inexpensive program connecting fifth graders to young college students and graduate students so that they can hear a message they are already hearing, but in a way that they are more likely to internalize and use to make healthier life choices.

Read through the VaporLies PowerPoint presentation to understand the messaging used to teach elementary and middle school kids about the negative and long term effects of nicotine use.


Build Raport with Kids

Allow young adults to engage kids in discussion about nicotine use


Identify Nicotine Products

E-cigarettes, tanks, mods, vapes, are all nicotine delivery systems


Present the Material

Understand how tobacco companies are presenting and tricking kids


Discuss Negative Effects

Bad dreams, diziness, impaired brain development, and long term problems


Know the Risks. Take Action. Protect Our Kids.

Tobacco and vaping companies have cleverly branded and disguised nicotine use and delivery systems. Aggressive steps to address the rapidly changing products presented and marketed to kids is required.

  • E-cigarette Use is an Ongoing Epidemic

    Kid-friendly flavors, smokeless vape systems, and easily concealed electronic vaping devices are all over the place.
  • Nicotine Use Increases Health Risks

    Nictotine use during adolescence can harm the brain, lungs, and increases the likelihood of future addiction.
  • Take Action

    Engage kids in meaningful discussions about the dangerous effects of smoking and vaping.
  • Enforce Tobacco Free Life

    Implement policies, proceedures, and tobacco-free lifestyles that model healthy behaviour.